Ferrari

RACE | Borsa Italiana | NYSE

Coverage

Ferrari is covered as a luxury equity rather than an automaker: shipment discipline, personalisation revenue per car, and order book coverage drive the model.

Coverage follows how many cars the company chooses to deliver against demand it deliberately leaves unmet, the rising contribution of personalisation and one-off commissions, the cadence of new model launches and special series, and how the electric transition is positioned to clients and collectors. Racing and brand-adjacent revenue are treated as secondary to unit economics.

Key themes

• Order book
• Personalisation mix
• Model cycle