Kering

KER | Euronext Paris

Coverage

Kering coverage tracks the pace of the Gucci reset, the contribution of the smaller maisons, and the retail and marketing spend required to re-establish desirability.

The central question is how long a brand reset takes and what it costs. Coverage follows creative and management changes, collection sell-through and full-price mix, store closures and refits, the balance between Gucci and the rest of the portfolio, and the group's debt and eyewear and beauty ambitions as claims on the same cash.

Key themes

• Gucci turnaround
• Portfolio brands
• Retail productivity