Brunello Cucinelli ($BC.MI) Outlet Channel Check: The Same Shoe, Full-Price Online & 40% Off at the Outlet
A primary-research channel check on Brunello Cucinelli's scarcity narrative. The brand has overtaken the Zegna label on revenue and margin while guiding to a metronomic 10% growth year after year. To test whether that growth is genuinely full-price and demand-led, I visited a...