Cognac’s Reckoning in the US - A Big Box Liquor Executive on Pricing, Private Label, & the Moët Hennessy Problem (Transcript)
Cognac is hitting a wall in the US. After years of aggressive price hikes, the category is running into reality: falling unit volumes, heavy discounting, rising theft, and rapid consumer trade-down to private label and tequila. Pernod Ricard’s latest results only reinforce...