LVMH ($MC.PA) Cognac Slump: Why the Surfer-Dandy Show Can't Mask a Generational Crisis
Pharrell's Louis Vuitton Spring/Summer 2027 show leaned hard into a surf theme, but nothing in the collection signals real change at LVMH. The bigger problem sits in wine and spirits: a former Rémy Cointreau veteran describes a cognac slump that is generational rather than...