The Honey Deuce Made $17.2 Million. Moët's Answer Was Champagne & Lime
Grey Goose sold 740,000 Honey Deuces at the US Open and generated $17.2 million. In its third year as Official Champagne, Moët & Chandon showed up with Champagne, lime and a plastic tennis ball canister. Another Moët Hennessy marketing misfire, and a look at who's running it.